Paint Colors That Help Homes Sell
(and the Surprising Ones to Avoid)
Choosing the right paint color before you list your home isn’t just a design decision—it can actually affect how quickly your home sells and what buyers are willing to offer.
It was recently analyzed thousands of listings and uncovered some clear trends in which colors perform best (and worst) in today’s market. Here’s what they found—and how to use it to your advantage.
The Power of Paint in First Impressions
Paint is one of the easiest, most affordable upgrades you can make when preparing to sell. And the right colors help buyers picture themselves in the space—which is exactly what leads to stronger offers and faster sales.
Top Colors That Add Value
1. Blue (in moderation)
Homes with soft blue bedrooms or blue-gray bathrooms tended to sell for more than expected. Light blue is calming and versatile—buyers often see it as clean and updated without being trendy.
2. Warm Neutrals
Beige, greige (gray-beige), and warm whites continue to outperform cold grays. These colors create a welcoming, move-in-ready feel without overwhelming the space.
3. Classic White Kitchens
A fresh, clean white kitchen is still a top contender. It signals “updated” and lets buyers imagine their own style layered in.
Colors That May Hurt Your Sale
1. Bright Red or Bold Yellows
While these might feel cheerful to you, buyers often see them as outdated or overwhelming. Zillow’s data shows homes with bright-colored kitchens or dining rooms performed worse.
2. Dark Brown or Deep Charcoal
Too much darkness can make spaces feel smaller and more closed in—especially if natural light is limited.
3. Overly Personalized Accent Walls
That navy shiplap or lime green nursery might have character, but it may turn off buyers who don’t share your style.
So What Should You Do Before Listing?
Walk through your home with fresh eyes. Is the paint outdated, dingy, or too specific to your taste? A few gallons of well-chosen neutral paint could easily become your best pre-sale investment.
Need help deciding what to paint—or who to hire? We’re happy to share local recommendations and help you focus on upgrades that actually make a difference.
Thinking About Selling? Let’s Talk Strategy.
Every home is different, and sometimes it’s not about doing more—it’s about doing the right things. If you're thinking of selling, reach out. We’ll help you walk through the prep process and build a plan that works for your timeline and budget.
Schedule a Selling Consultation
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P.S. Don’t want to paint it yourself?
Reach out to Jason at 850-341-5394 and we’ll connect you with one of our trusted local painters who knows exactly what buyers are looking for.
